The New York City Department of Health has a new campaign trying to convince people to drink less soda, because it leads to obesity and obesity leads to health problems. The campaign features posters which say "Are you pouring on the pounds." Here's what the NYC Department of health had to say:
"On average, Americans now consume 200 to 300 more calories each day than we did 30 years ago. Nearly half of these extra calories come from sugar-sweetened drinks. When Health Department researchers surveyed adult New Yorkers about their consumption of soda and other sweetened drinks, the findings
showed that more than 2 million drink at least one sugar-sweetened soda or other sweetened beverage each day - at as much as 250 calories a pop.... The Health Department advises parents not to serve their kids punch, fruit-flavored drinks
or "sports" and "energy" drinks.... If you order a sugar-sweetened beverage, ask for a "small."....if you enjoy sugar-sweetened beverages, make them an occasional treat and not a daily staple.
Now you don't think that Big Food would take that lying down do you? I mean, if the NYC health department actually convinces parents to think twice about serving that sugar laden chemical concoction to their kids, it could cut into profits.
So, the above ad appeared in today's New York Times. A full page ad, I should add. The ad plainly states that it was paid for by the Center for Consumer Freedom. Well, who the hell do you think the CFF is? It's a rather nefarious group set up in a way that allows its donors to remain secret (http://www.foodpolitics.com/2009/01/center-for-consumer-freedom-exposed/)
Gee, I wonder who would want to fund an attack ad against a city-wide campaign trying to get people to limit soda consumption and keep it a secret? Maybe Coca-Cola or Pepsi?
Come on guys, you asked if we're stupid, and lucky for us we're not. If you really believe in your ad, then have the balls to fund it in a way that allows people to see who's funding it.
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