Only an idiot would actually believe that Vitamin water is a healthy beverage. That is essentially Coke's defense in a lawsuit they're facing because, it seems, Vitaminwater actually contains so little vitamins that the sugar content more then offsets any perceived benefit.
Coke actually asserts that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." So, I guess only unreasonable people are stupid enough to believe?
Read about it here: http://jezebel.com/5730613/the-audacity-of-coke-and-the-trouble-with-vitaminwater.
Which gets us back to one of the top rules for losing weight and keeping it off--If a product promises health benefits or to help you lose weight then DO NOT EAT OR DRINK IT. The reality of "healthy" or "weight loss" products is that they're usually unhealthy or actually lead to weight gain.
Vitaminwater, it turns out, is nothing but a sugar-filled soda in a deceptive package. People trying to lose weight and get healthy wouldn't drink it if they knew it was no nutritionally better then a can of Classic Coke, so let's pretend it's got vitamins.
Here's what some dude over at HuffPo had to say:
How many people with weight problems have consumed products like vitaminwater in the mistaken belief that the product was nutritionally positive and carried no caloric consequences? How many have thought that consuming vitaminwater was a smart choice from a weight-loss perspective? The very name "vitaminwater" suggests that the product is simply water with added nutrients, disguising the fact that it's actually full of added sugar.
The truth is that when it comes to weight loss, what you drink may be even more important than what you eat. Americans now get nearly 25 percent of their calories from liquids. In 2009, researchers at the Johns Hopkins Bloomberg School of Public Health published a report in the American Journal of Clinical Nutrition, finding that the quickest and most reliable way to lose weight is to cut down on liquid calorie consumption. And the best way to do that is to reduce or eliminate beverages that contain added sugar.