If you make healthy food look appealing, kids will eat it: http://crispyontheoutside.com/2010/10/27/a-cheap-easy-and-healthy-way-to-fix-school-lunches/
I however, disagree with the author's suggestion that we don't remove the unhealthy foods from the lunch room. As I've said before, if the only food options kids have are healthy, they'll eat healthy. If any option is unhealthy, then even if the vast majority of what they have available to them is healthy, they'll eat unhealthy.
That said, the school lunch room can't operate in a vacuum. If kids know they just have to hold out until they get home to eat crap, well they're not going to eat healthy at school. Parents have to also make sure that they provide healthy, good food to their kids.
I think we should concentrate on vegetables tasting good rather than being good for you. Kids especially don't want to eat what's good for them, but they do want things that taste good.
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