Fighting Fire with Fire

Now this is brilliant. The baby carrot industry has hired a marketing firm to make the packing of baby carrots more appealing to the junk food generation. Read about it here: http://thedailywh.at/post/1037840962/marketing-campaign-of-the-day-ad-agency-crispin

I hope it works. Kids are so seduced by packaging and advertising. While I may have some problems with the mass-produced, baby carrot industry, it's a step in the right direction to getting our kids to eat right.