I think one of the main ways the processed food industry is trying to grow and defend their business is by funding self-serving research. The goal of these studies isn't to uncover "the truth" or to improve public health. Instead, the research is carefully constructed to create sound bites and statistics to help market their products or combat potential regulation. This is one of the primary ways we end up with conflicting studies that confuse consumers on what they should eat or drink.
Is this purposeful misdirection? Intent is always tough to prove, especially if you don't have firsthand knowledge. Research tends to be the work of a select few within processed food companies, and I was never part of one of those groups. That said, if you dig into these studies and their methodology, you can usually find the telltale signs of how they have "stacked the deck" in their favor.
Thursday, November 10, 2011
Confessions of a Former Big Food Executive
A good read. Most telling: