In commenting on the various governmental nonsensical maneuvering, Marion makes a good point:
"This, as I keep pointing out, is about protecting corporate health at the expense of children’s health."
As I always point out, be aware of marketing, and do not be a slave to it (and don't let your kids either).
I do not allow my children to eat any processed breakfast cereal unless it's a special occasion, e.g., we're on vacation. Never mind the character-driven varieties that are loaded with sugar, I won't even buy the "healthier" versions. They may have less sugar and overly processed ingredients then Frosted Flakes or Captain Crunch, but they still have enough to be a nutritionally unsound way for children to start the day.
And, you know what? My kids are fine with it. They get bagels, toast, eggs or oatmeal and they're content.