Friday, June 17, 2011

Selfish Giving

From the annals of completely ridiculous comes this:

Get that???? Buy a super huge cup of a sugar-laden cola and KFC will donate $1 to fight juvenile diabetes.  

Now, according to the blogger who posted this, that cup of cola you're buying to donate to this cause contains a whopping 800 calories and 56 spoonfuls of sugar.

Am I living in some kind of alternative universe?   Is it, or is it not, unbelievable that some company would encourage it's patrons to buy a product that will likely lead to their someday being diagnosed with diabetes to support a group that funds research on diabetes?

Now I realize that Juvenile diabetes is different from Type 2 diabetes in that juvenile diabetes isn't caused by excess sugar intake or obesity, but, the two conditions are related.  It just looks bad to slap a "diabetes" fund-raiser promotion of a mega huge cup of sugary chemicals.

And, what, may I ask, would ever induce people at the Juvenile Diabetes Research Foundation to sign off on this????  Are they really that desperate for funds?  

The blogger states it well:

I’ve said this before: I don’t have a problem with nonprofits and fast-serve chains doing cause marketing. What I do have a problem with is when fast serve chains like KFC encourage consumers to buy products that directly contribute to the health conditions – in this case diabetes – they are supposedly trying to prevent by partnering with the cause in the first place.

I'll have to clarify again that juvenile diabetes is not caused by excess sugar intake, but what the blogger missed is that someone with juvenile diabetes cannot drink this caloric disaster because of the sugar.

Wouldn't it have been nice if the promotion was actually on a product that those affected with Juvenile diabetes could have partaken in?    Or, even better, on a product that was actually healthy for the entire customer base of KFC?  


  1. Someone in promotions was looking for an easy project and didn't think it through. :(

  2. absolutely THE most stoopidly ironic of promotions....

  3. There are so many other ways for them to make money than with KFC. I would be more inclined to donate to them if they handed out pamphlets to educating people than the KFC fundraising they have going on.

  4. The real problem lies in the fact so many will see nothing wrong with it.